Shopping for a flatbed truck bed and trying to decide between CM Truck Beds and Wil-Ro? You’re not alone. Both brands make steel flatbeds targeted at working ranchers, contractors, and haulers — but there are some real differences worth knowing before you buy.
At Star Truck Equipment in Wharton, TX, we’re an authorized CM dealer serving truck buyers across Texas and Louisiana. We want to help you make the best choice for your rig and your work — even if that means being honest about what other brands offer.
CM Truck Beds: Built in Texas, Proven on the Job
CM Truck Beds is one of the most recognized flatbed brands in the country — and for good reason. Built in Madill, Oklahoma, CM produces a full range of steel and aluminum flatbeds, service bodies, hay beds, and platform bodies designed for heavy daily use.
Popular CM flatbed models include:
- CM RD — The flagship steel flatbed. Dual rear wheels, rugged construction, and available in lengths from 8’6″ to 12′. One of the best-selling flatbeds in Texas.
- CM ER — Rounded design for a cleaner look without sacrificing strength. Popular with contractors and ranch buyers who want style plus function.
- CM TM — Towing model with a full-width rear hitch receiver built in. Great for buyers who pull gooseneck or fifth-wheel trailers regularly.
- CM SK — The service body hybrid — part flatbed, part storage solution.
CM flatbeds are powder-coated for corrosion resistance and come with a solid warranty. They’re widely available through dealers like Star Truck Equipment, which means parts, support, and service are easy to access across the region.
👉 Browse CM Truck Beds at Star Truck Equipment
Wil-Ro Flatbeds: Tennessee-Made, Niche Market
Wil-Ro is a smaller manufacturer based in Tennessee, producing flatbeds and gooseneck bodies primarily aimed at ag and ranch buyers. They build solid steel products, but their distribution network is much more limited compared to CM — especially in Texas and Louisiana.
Wil-Ro’s lineup is more limited than CM’s. They focus mainly on traditional flatbed styles and don’t offer the same breadth of service body, hay bed, or platform options that CM does. If you’re looking for a specialized configuration or a specific model, CM simply has more to choose from.
One major consideration: Wil-Ro dealers are sparse in Texas and Louisiana. If you need warranty service, replacement parts, or an upgrade down the road, you may have trouble finding local support. CM, by contrast, has a large network of authorized dealers — including Star Truck Equipment right here in Wharton, TX.
CM vs Wil-Ro: Head-to-Head Comparison
| Feature | CM Truck Beds | Wil-Ro |
|---|---|---|
| Manufacturing Location | Madill, OK | Tennessee |
| Model Range | Extensive (RD, ER, TM, SK, PL, CL, + more) | Limited (basic flatbeds) |
| Texas Dealer Network | Large — multiple authorized dealers | Very limited in TX/LA |
| Service Bodies | Yes (SK, DM, and others) | No |
| Hay Beds | Yes | Limited |
| Platform Bodies | Yes (PL) | No |
| Finish | Powder coat | Powder coat |
| Warranty Support | Easy — dealer network in TX | Harder to access locally |
| Price Range | Competitive mid-range | Similar mid-range |
Which Flatbed Should You Choose?
If you’re in Texas or Louisiana, CM is the clear choice for most buyers. Here’s why:
- Local dealer support — You can buy, service, and get parts from Star Truck Equipment in Wharton, TX, which is within driving range of Houston, Victoria, San Antonio, and most of Central and Southeast Texas.
- More models — Whether you need a basic flatbed, a hay bed, a service body, or a towing-specific model, CM has it. Wil-Ro’s lineup is much narrower.
- Proven track record in the region — CM is one of the top-selling flatbed brands in Texas for a reason. They’re tough, dependable, and built for the kind of work Texas buyers do every day.
- Resale value — CM beds hold their value well because they’re widely recognized and easy to resell in the Texas market.
That said, if you already have a Wil-Ro bed or a specific reason to go that route, we respect the choice. But for most new buyers in our region, CM simply offers a better combination of product selection, local availability, and ongoing support.
See CM Flatbeds In Person — Wharton, TX
Star Truck Equipment is your local CM flatbed dealer. We stock and install CM truck beds for Ford, Ram, and Chevy trucks — from F-250s all the way up to cab chassis and medium-duty rigs. Our team will help you pick the right model, measure your truck, and get you set up with a professional installation.
We serve buyers from Houston, Victoria, San Antonio, Corpus Christi, and throughout Texas — as well as Louisiana customers looking for quality truck beds without the hassle of a big-city dealer.
📞 Call us at (979) 532-1486 to ask about current CM flatbed inventory and pricing.
📍 2507 County Rd 231, Wharton, TX 77488
👉 Browse All Flatbed Truck Bodies | CM Truck Beds | CM Flatbeds
